HOG
Harley-Davidson, Inc.
NYSE Consumer Cyclical United States
27,34 $US
+0.55% today
+32.46% YTD · +0.85% 1Y
3
Insider transactions
SEC Form 4 · AMF · BaFin — rolling 90 days
18
Hedge funds tracked
Latest available SEC 13F filings
73
/ 100
STRONG

Analysis Harley-Davidson, Inc. (HOG) — Kairos Score 73/100

Composite score aggregating 8 smart money dimensions: insiders (SEC/AMF/BaFin), hedge funds, politicians & gurus, price momentum, valuation, analyst consensus, financial health, earnings momentum. The higher the score, the more favorable the institutional signals consensus.

💡 Detailed breakdown (the 8 sub-scores) available in the Premium dashboard.

About Harley-Davidson, Inc.

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Key info

👔
CEO
Mr. Arthur Francis Starrs III
📍
HQ
3700 West Juneau Avenue, Milwaukee, WI, 53208, United States
👥
Employees
5 500
💰
Market cap
2 845 342 208,00 $US
📊
P/E
15.0
💸
Dividend yield
2.76%

🕴️ Insider activity (90 days)

3 transactions — 0 buys and 2 sales reported by Harley-Davidson, Inc. executives.

RJ
Root Jonathan R
CFO and CCO · 2026-10-01
Sell
ND
NOVA DANIEL J
2026-09-24
Other
RJ
Root Jonathan R
CFO and CCO · 2026-09-01
Sell

🏦 Hedge Funds

18 institutional funds report a position on HOG in their latest SEC quarterly filing.

BlackRock, Inc.
VANGUARD GROUP INC
DIMENSIONAL FUND ADVISORS LP
VANGUARD PORTFOLIO MANAGEMENT LLC
AMERICAN CENTURY COMPANIES INC

📰 Recent news

15 recent articles on HOG.

🧠 What makes Kairos Insider

Beyond raw data, we aggregate and score every smart money signal to give you a unique view.

🧠

Kairos Score 0-100

8-dimension composite score: insiders · hedge funds · politicians · momentum · valuation · health · analysts · earnings.

🎯

Insider Clusters

Detection of clustered purchases or sales by several executives in the same stock.

🏦

13F Hedge Funds

Berkshire, Pershing Square, Tiger Global, Bridgewater and other reporting funds.

📈

ETF Rotations

NANC & GOP (Pelosi & Republicans), GURU (top hedge funds), ARK (Cathie Wood). See who enters and exits each week.

🔥

Google Trends

Spot marked changes in search interest around the stocks being followed.

📧

Email alerts

Create your watchlist and receive a brief of events affecting your tickers.

Companies in the same sector as Harley-Davidson, Inc.

Official sources · Public data · SEC EDGAR — Form 4 & 13F · AMF — Executive filings · BaFin — Directors' Dealings · Yahoo Finance · Alpha Vantage

🔓 Unlock the full analysis

This public page only shows a preview. The full analysis of HOG on the Kairos Insider dashboard includes:

✅ Full Kairos Score (8-axis radar + synthesis)
✅ History of all 3 insider transactions over 90 days
✅ All 18 detected institutional funds
✅ Thematic ETFs (ARK, BUZZ, NANC, GOP, JEPI…)
✅ Hot Stocks Google Trends
✅ Available history: AUM + rotations
✅ Fundamentals (P/E, PEG, EV/EBITDA, ROE…)
✅ Financial health (Altman Z, Piotroski F)
✅ Sector peers + recent earnings
See full analysis →
Analyze other tickers for free →

Free signup · Pro €19/month or €190/year